Miss Gifty Zaa is Business Manager for CRM-GHANA responsible for operational management of the organisation. Gifty graduated from University with 2:1 honours in International Business in 2010. Gifty has acquired a good understanding of fertility, assisted conception and gynaecological investigation and treatment pathways and developed robust strategies for assisting couples/women going through those processes. Gifty is well informed to administratively manage the entire journey for CRM-GHANA clients and be an information and support resource for them. Gifty’s primary goal is to provide a first class service, from initial enquiry through to treatment and aftercare. Gifty works very closely alongside the specialist nurse to ensure the whole process is seamless. Gifty states that: “…getting to know you well is essential in offering a great service, so you will often encounter me during your clinic consultation and/or treatment attendance at CRM-GHANA.”